Hello 👋🏻

I am a creative marketing professional with over 16 years of experience, specialising in senior leadership and strategy within social media agency settings.

With a people-first approach, I believe that efficient communication and strong operational foundations are essential for delivering successful client work.

Things I’m good at

Senior Leadership

Strategising and deploying day-to-day creative agency and client operations, leading core initiatives and establishing policies and procedures.

Strategic Planning

Business plan development with short/medium/long term goals.

Facilitating internal and client-facing workshops with a focus on development and growth.

Trusted Relationships

Building trusted partnerships across brands and agencies, prioritising open communication. These relationships are rooted in strategic alignment, ensuring shared goals and measurable results.

People Management

Setting up, structuring and scaling high-functioning diverse global and local teams to deliver against client needs.

Creativity & Social Media

Understanding what makes good creative and social media, how to build a strong pitch deck and the importance of storytelling and high standards of delivery.

Commercials

Financial management, including forecasting, revenue recognition and development of pricing models.

P&L management with 3-6-9-12 month vision.