Born in Madrid, Spain, I've always been drawn to art and creativity, spending my early years immersed in museums, painting, and writing. My passion for action led me to start fanzines and DJ in indie clubs, where I became the first woman to DJ at many venues. Although I began studying media and fine art, my career took off before I could finish. In 2007, I moved to London with an Erasmus scholarship and never looked back, diving into internships as a designer and photographer while running a music promotions company before shifting my focus to account and project management.

My journey in digital creative agencies has spanned everything from websites to stop-motion animations, but social media truly excites me. It’s incredible how social platforms can spark conversations and creativity. For the past 15 years, I’ve focused on delivering digital and social media projects, stepping into senior leadership roles over the last six years. I love leading teams and exploring the limitless possibilities of social media. In my free time, I’m a culture enthusiast and love hanging out with my husband and our four-year-old.

• Good communication

• Honesty and transparency

• Efficiency and productivity

• High standards

• Attention to detail

• Teamwork and collaboration

• Solutions, not problems

• Proactivity

• Diversity and inclusion

• Kindness

• Having fun

🎬 Letterboxd Top 4 🎬

Bram Stoker’s Dracula (Francis F Coppola)

Eden (Mia Hansen-Løve)

The Company of Wolves (Neil Jordan)

Brief Encounter (David Lean)

🎶 Favourite Music 🎶

Toro & Moi

Molly Nilsson

📚 Books I have recently loved 📚

Bret Easton Ellis: The Shards

Miranda July: All Fours