Agency: We Are Social

Time: 2018-2019

Deliverables: social media strategy, local content, transcreation, publishing, community management, product launch war rooms

My role: account management lead

The Call of Duty franchise is the best-selling first-person shooter video game series, with over 400 million games sold. Whilst at WAS, I was in charge of its global social media output, leading a team of 35 individuals across 12 countries (from Spain to Italy, Poland and Russia). I oversaw operations and the strategic and creative direction of the work, alongside with recruitment and management of new team members.