LEGO Wear
Agency: We Are Social
Time: 2018-2019
Deliverables: Snapchat ARstore, organic and paid social media, photo/video shoot, experiential,
My role: client management lead over creative development and production, with someone else completing launch
As the account management lead for We Are Social's LEGO Wear Snapchat store activation, I was responsible for executing a creative brief that aimed to sell LEGO’s first adult clothing collection through an innovative digital experience. The activation achieved outstanding results, directing 250,000 shoppers through to the LEGO Wear site in just 10 days, and accumulating almost 16M impressions.
Please note: some of the below images were taken from our production partner’s case study (Seeper).
The activation had coverage in Forbes, Evening Standard, CNBC and AdWeek
Images from the Snap shop experience
Physical space in Central London
Snapchat experience within the physical shop
To support the collection's launch, we also produced a photo and video shoot showcasing the items