Netflix global & local title campaigns
Agency: We Are Social, Jellyfish/Social Life
Time: 2018-2024
Deliverables: creative strategy, social production, social media management, (D)OOH, microsites, marketing shoots, junket shoots, social media toolkits
My role: I have been across circa 40 global and local title campaigns for Netflix over the last 6 years. My role changed depending on the project and was not always the same, but I have been pitch lead, scoping lead, project casting lead and senior oversight.
Netflix UK
Too Hot To Handle
Sex Education
Heartstopper
Netflix ES
Money Heist
Elite
Society of the Snow
Stranger Things SE04
Knives Out 2
Queen Charlotte
Netflix DE
1899
Biohackers
Queer Eye DE
Too Hot To Handle DE
The Empress
Netflix India
Social Currency
Feels Like Ishq
Mismatched
Netflix France
Lupin
Netflix US
Big Mouth
Living with Yourself
Led the creative response for NX DE’s 1899. The team delivered an incredible, easter-egg-filled campaign, including this animated key art. The light signals in the boat were Morse code for the show’s release date 👀
Led the creative response and scoping for NX DE’s Biohackers SE02. Among other things, the team created a paid ad stunt, featuring famous meme stock photography and pushed via dark accounts
Led and oversaw the (winning) pitch and creative development for Too Hot To Handle’s SE02
Project highlights included a transatlantic Zoom shoot for a Selling Sunset crossover with Christine Quinn and the development of an interactive Times Square DOOH takeover with a live countdown to the show’s release
Lined managed the team that scripted and directed Ed Sheeran's audition for the Money Heist franchise (NX ES)
Set up and developed the team who managed Netflix Spain’s best-looking show: Elite
Set up the team that brought to life the Stranger Things SE04 campaign in Spain and was senior oversight and client lead over The Drift’s weekend activation
Partnered with Netflix India to support their creative social work in 2020 and 2021
During this time, the team led on creative for multiple campaigns and consulted with showrunners and producers for their reality show Social Currency
I will be forever proud to have managed someone who won an Emmy Award!
I was responsible for the team that created the Top Happy Spa stunt in New York subway to promote Paul Rudd’s Living with Yourself