Nike UK & Western Europe

Agency: AKQA

Time: 2012-2013

Deliverables: digital, social, photo/video shoots, OOH

My role: day-to-day account and project management

During my time at AKQA, I worked across various Nike disciplines, including the UK and Western Europe regions, as well as the Running and Women's categories.

I had the opportunity to develop website pages for nike.com, create and manage eCRM programs, and produce engaging social media content. Additionally, I was involved in organising and executing photo and video shoots, ensuring a cohesive and dynamic brand presence across all digital platforms.

Supported the Flyknit European launch, including shoots both in London and Amsterdam

I was responsible for the end-to-end activation of Women’s Race We Own The Night.

This included:

-Social media activity

-Out of home

-Live social stream during the race

-Digital screens across the race course