Agency: AKQA

Time: 2012

Deliverables: social media scavenger hunt

My role: day-to-day lead account and project management

Nike partnered with British musician Tinie Tempah to launch a special edition of Blazer trainers under his Disturbing London brand. To celebrate this launch, AKQA organised an all-day scavenger hunt across London, giving fans the chance to win shoes and tickets to a music event with the artist.

In collaboration with Tinie’s social media team, we designed a route highlighting key locations significant to Tinie's life and career, providing live clues and updates throughout the event.

I was responsible for planning and delivery of the scavenger hunt, including posting on Nike social media channels working in partnership with Tinie Tempah’s social media team. This was probably the longest (and most fun) day of my professional career.