Agency: TMW

Time: 2016

Deliverables: digital campaign, social media, microsite, smartphone game

My role: lead account management

In 2016 Sure partnered with Sport Relief to get the UK moving. As account management lead across all Sure UK & Ireland campaigns, I took charge of the activation, working alongside a fantastic team producing the first-ever smartphone game that used the device’s accelerometer to track physical activity.

This was paired with a microsite, social media, and a community management war room on the Sport Relief weekend.

Please note: cover image credit is EmTalks.