Agency: M&C Saatchi / Lean Mean Fighting Machine

Time: add

Deliverables: strategy and creative development, global brand playbook, photography, microsite (localised to 10+ regions), social media, social war room

My role: lead account and project management

World Baking Day was an initiative created by Unilever to promote its yellow spreads range, highlighting margarine as a softer and easier-to-use alternative for baking.

For two years, I led the digital and social campaign for World Baking Day. This involved website development, photography shoots, and a comprehensive social media campaign, culminating in a weekend war room during the actual event, where I collaborated closely with Unilever and Mavens.